Design-aware.
Code at heart.

Every project starts with understanding what you need. Tell me about your business, the people you want to reach and what the website should help them do. A conversation and a few examples are enough to get started.

What you can bring

• Business information and goals
• Preferred style or example websites
• Existing branding, logos and colours
• Available text, images and other content
• Pages and functionality you need
• Preferred deadline and additional preferences

I review the requirements with you, clarify anything missing and establish the scope and overall direction. You do not need to write a technical specification first.

If you already have a clear direction, we confirm it before development. If not, I can prepare up to three distinct homepage concepts based on the brief.

The concepts explore layout, typography, colour balance, hierarchy, hero composition and content structure. You can choose one, request adjustments or combine the details you like.

What we confirm together

The primary layout, colours, fonts and visual style; the main page structure, content hierarchy and core functionality.

The extent of this phase and the included revisions are agreed in the project scope. These are design concepts, not three complete production websites.

With the design and requirements approved, I build the frontend and backend around the project’s actual needs. Responsive layouts and interactions are developed alongside the logic that makes the website work.

• Custom HTML, CSS and JavaScript
• Responsive frontend implementation
• Custom WordPress themes and PHP
• Backend logic and CMS integrations
• OpenCart or e-commerce features
• Forms, interactive elements and APIs

Testing happens throughout development. The technology stack and included functionality depend on the project; every build does not need every technology listed here.

You review the working website: the overall design, content, navigation, responsiveness, forms, functionality and user experience. I make the agreed final adjustments and carry out quality checks before your final approval.

Foundational SEO, where applicable

• Heading hierarchy and semantic HTML
• Page titles and meta descriptions
• Image alt text and clean page structure
• Mobile-friendly implementation
• Indexing checks and sitemap configuration
• Basic performance considerations

This prepares the website for launch; it is distinct from advanced ongoing SEO and does not promise rankings or traffic growth. Major changes after design approval may require a revised scope.

After your approval, I prepare the production version and deploy it to the agreed hosting environment. Where access is provided, I configure the domain and HTTPS, check the live website, verify links and essential functionality, and complete a basic handover.

Optional support after launch

Maintenance

Updates, bug fixes, improvements and technical assistance.

Advanced SEO

Ongoing optimization, technical audits, Search Console analysis, content recommendations and performance monitoring.

Analytics & conversion tracking

Traffic, meaningful actions and website performance, where tracking is configured and authorized.

Additional development

New functionality, landing pages, integrations and improvements.

Google Ads-related support

Potentially available through an appropriately authorized and eligible account manager or arrangement, subject to platform rules.

These services are optional and scoped separately. A monthly maintenance subscription is not required to keep the website functioning. Hosting and domain costs depend on your chosen providers.